Why Churches Should Use E-Mail

1. E-mail is the next big thing (over mass mailings, telemarketing, and television)

 

2. Consumers want e-mail services. (Web sites should have prominent e-mail contact listings)

 

3. E-mail is not passive.

 

4. Think of e-mail as customer intimacy on a mass scale.

 

5. E-mail must factor into one's whole organizational strategy.

 

6. Don't think of mass marketing, think in terms of relational contacts.

 

7. Keep e-mailings simple, short, and focused.

 

One further point:

If your church has developed an e-mail newsletter:

• Keep your e-mail list up-to-date (e-mail lists change often)

• Provide a way to unsubscribe and subscribe

• Be diligent about the quality of your e-mail newsletter. If it lacks relevancy and quality it will be valued as any spam would be.

© 2010 ABC Great Rivers Region