Why Churches Should Use E-Mail

1. E-mail is old school, but it still very useful.

2. Consumers want e-mail services. (Web sites should have prominent e-mail contact listings)

3. E-mail is not passive.

4. Think of e-mail as customer intimacy on a mass scale.

5. E-mail must factor into one's whole organizational strategy.

6. Don't think of mass marketing, think in terms of relational contacts.

7. Keep e-mailings simple, short, and focused.

One further point:

If your church has developed an e-mail newsletter:

  • Keep your e-mail list up-to-date (e-mail lists change often)
  • Be diligent about the quality of your e-mail newsletter. If it lacks relevancy and quality it will be valued as any spam would be.